Google is making it tougher for computer hackers and other imposters to break into e-mail accounts and other password-protected services.An additional security measure introduced Monday will require typing a six-digit code after an account holder’s Google password is entered. The codes will be sent to people’s mobile phones.The two-step login means it will take more than a password to get into an account.The extra protection initially will be offered to companies and government agencies subscribing to a Google service that provides e-mail and other office applications.Google is also offering the added security to schools that rely on Google to run their e-mail.People using Google’s free Gmail service will be able to make the security codes part of their login process within the next few months.
via Google adds extra security step – technology | Stuff.co.nz.
Personally I think this is a welcome new step to secure email accounts.
Google has launched a new Chrome extension for Android users called “Chrome to Phone”. What it does is allow you to easily send a link from your desktop to your Android phone.
So, for example, if you wanted to look up driving directions on Google Maps on your computer and then take them with you via your Android phone, you could use this extension to do so. You could also get a phone number from the web and send that to your phone.
Read the rest via Google Launches Chrome to Phone Browser Extension and Android App | WebProNews.
By JESSICA E. VASCELLARO
A confidential, seven-page Google Inc. “vision statement” shows the information-age giant in a deep round of soul-searching over a basic question: How far should it go in profiting from its crown jewels—the vast trove of data it possesses about people’s activities?
Should it tap more of what it knows about Gmail users? Should it build a vast “trading platform” for buying and selling Web data? Should it let people pay to not see any ads at all?
These and other ideas big and small—the third one was listed under “wacky”—are discussed in the document, which was reviewed by The Wall Street Journal and compiled in late 2008 by Aitan Weinberg, now a senior product manager for interest-based advertising. Along with interviews with more than a dozen current and former employees, the vision statement offers a candid, introspective look at Google’s fight to remain at the vanguard of the information economy.
Google is pushing into uncharted privacy territory for the company. Until recently, it refrained from aggressively cashing in on its own data about Internet users, fearing a backlash. But the rapid emergence of scrappy rivals who track people’s online activities and sell that data, along with Facebook Inc.’s growth, is forcing a shift.
Read the rest via Google Agonizes on Privacy as Advertising World Vaults Ahead – WSJ.com.
Privacy is dead, live with it.
With Microsoft and Yahoo combining their muscle in the search space, it is imperative that you do not ignore it in your search engine optimization efforts, especially since it will be the Bing search engine that works behind Yahoo search as well. There have been countless articles written online and in technology magazines comparing Bing to Google, but you need to know the differences between how these two search engines rank their pages so that you can optimize your web pages for both of these as well as Yahoo.
Why Would You Rank Higher in One, but Not in Another?
Most small business owners get frustrated that their site either ranks highly in Bing, but poorly in Google or vice versa. Here are some of the reasons why this may be happening and more importantly some workarounds to tackle this problem.
Read the rest of the post at Bing Vs Google – Why You Rank Well on One Search Engine But Not the Other.
When you surf the net, and visit a website, there are a number of trackers that are keeping an eye on your behaviour. This is how for instance Google or Statcounter are able to create profiles of visitors. Firefox now has a plugin that prevents that and protects the privacy of users. The Ghostery plugin has been a useful addon to Firefox and recently version 2.0 was made available, which encompasses TrackerBlock. I am really happy with its smooth performance. Besides blocking 'web bugs' Ghostery also blocks advertisements, widgets and other trackers.
The release of TrackerBlock another step in obtaining a collection of tool to protect your privacy and manage your relation with Third Party Advertisers, Behavioral Targeters and web analytics.
Or in the words of the site
"Ghostery alerts you about the web bugs, ad networks and widgets on every page on the web.
Web bugs are hidden scripts that track your behavior and are used by the sites you visit to understand their own audience."
Ghostery 2.0 is can be downloaded at Mozilla Addons as well.
Posted via email from John Dierckx