I hear it all around. Business is suffering because of the recession: no one’s buying my products or services at the moment. But strangely enough other businesses are doing better than ever. Perhaps…. maybe, it is not so much that people are not buying, but that they are not buying what you have on offer or for the price you are offering it for. It is well known that if you ofer something that people want and if you offer enough value for their money they will buy it!
I remember well the story of DogDoo.com (http://www.dogdoo.com), the place where you can have a box holding a bag of dog doo to someone as a practical joke.
Garbage Sells if You Package it Right
Recently I came across a post about the New York based artist and entrepreneur Justin Gignac. Since 2001, as a challenge on the importance of package design he’s been selling ….. GARBAGE. Yes you read it right, garbage! Nicely packaged in in smell proof see through cubicles the garbage sells for $50 per cubicle or if you want “Limited Edition” garbage you’ll have to part from $100.
In the past eight years he sold over 1,200 cubes of New York City Garbage Cubicles that found a loving home in more than 25 countries worldwide.